The Ashcopse Inn provides a niche immersive experience in which patrons can book rooms
in a supposedly haunted hotel, then unearth the mystery and scares of the past
while they enjoy luxury accommodations. The hotel wants promotional materials
that explain their paranormal story as elegantly as possible,
as to not come across as a tacky funhouse.
My Solution
Aside from the scarlet, I use muted neutrals to keep the supernatural elements from taking
everything over the top. The limited use of color combined with traditional fonts
lends an air of antiquity that hints at the inn’s ghostly reputation. The imagery focuses
more on the amenities and trendiness of the hotel itself – the sparse details
of its eerie history add to its mysteriousness.
