Generation Q is a nonprofit that seeks to build community and provide basic
health services for LGBTQ+ youth in New York City, including counseling and
classes on sexual safety. For the launch of a new operation in Queens, they want
an updated logo that is vibrant and portrays a safe, inclusive space.
My Solution
I base their new logo on the traditional rainbow colors, creating a prism that
bursts into an image of a skyline. I use vibrant, neon hues to exude a young, fun
feeling, and continued using these hues throughout the other pieces. I make the
business cards monochromatic, based on the colors from the logo,
to keep printing costs low for this nonprofit.
