This company needs updated book covers to fit their new Swiss style. They also
need a way to communicate a wide array of sales performance data to employees
in a clear and easily understandable manner.
My Solution
I use elements of the Swiss style for the covers, but then develope a unique visual
identity for each book. I make sure to include easily changeable color elements in
both, so that future editions can be altered to stand out from their predecessors.
I also use the colors and fonts from the company’s new brand in the infographic
reports. I employ my knowledge of Excel and data analysis to construct
automated reports that compound sales information daily,
and display them in legible metrics.
