A company wants to start a line of “DIY Teas and Produce,” in which sets of
seeds, soils, and care instructions enables the most inexperienced gardener
grow their own comestibles without the need of a full garden. The packing
should be attention-grabbing and make the experience of gardening seem fun,
easy, and rewarding.
My Solution
A cute, approachable mascot whose druidic details convey a sense of holistic,
new-age healthy living. I use fresh pastel colors to paint an easy, relaxing vibe;
I base the care guide on visual instructions, to make the gardening process as
simple and universally understandable as possible.
