Design as a Narrative Voice
Whether it’s data-driven marketing report or a new business finding its identity, I believe in the power of design to tell a story & convey information effectively & beautifully. I use the growing myriad of design elements & tools available to not only create something aesthetically evoking, but to tell a story. Below are some samples of my work – I hope you enjoy taking a look & learning more.
Design as a
Narrative Voice
Whether it’s data-driven marketing report or a new business finding its identity, I believe in the power of design to tell a story & convey information effectively & beautifully. I use the growing myriad of design elements & tools available to not only create something aesthetically evoking, but to tell a story. Below are some samples of my work – I hope you enjoy taking a look & learning more.
Museum of Nostalgia Branding
This unique small business needed a new logo & brand identity to make it stand out & convey its niche concept. It’s a place for people to enjoy the toys & media of their childhoods, so I made the logo bright, retro, & fun. The font evokes neon lights, pinball, & roller rinks, while the shades of orange are welcoming & similarly of the ‘70s & ’80s. I expanded from there, incorporating complementary colors & pop-inspired imagery to give them a cohesive, vibrant brand.
Lachi Set Pieces & Promos
I designed digital signage, print program, & digital set elements for a performance starring the award-winning musician, Lachi. I based the set around her mantra of being a blue butterfly in a sky of red ones, & designed other elements to showcase her beautiful, flowing style on the piano.
CNBC On-Air Set Pieces
CNBC underwent a total rebranding & needed set elements, as well as other assets, that supported the new design while also highlighting a variety of news topics & segments. The new brand design has very bold & structured typography, allowing the clean, beautiful imagery to take center stage. Individual shows have to retain distinct identities while still adhering to the narrower channel branding.
Yahoo, Inc. Social Media Designs
I used my skills in illustration & typography to create engaging social media squares for Yahoo Inc. partners. I adapted to their partners’ specific & unique brand guidelines to build a custom design, sometimes going off of no promt other than the copy.
CNBC Special Events
The marketing team needed a myriad of E-mail flyers, digital invitations, & unique physical assets for special events & promotions. These would be both in-house & customer-facing,so I gave each their own look, while still keeping them firmly within company’s identity.
